Though the average age of an Architectural Digest magazine reader is 53, the Condé Nast–owned publication is setting its sights on a wider demographic. On Monday, it launched a new website called Clever, dedicated to the age 18-34 cohort.
The site echoes the aspirational tone of Architectural Digest, but with a more accessible approach and a focus on topics including small-space decorating and do-it-yourself home projects. Unlike Architectural Digest, which is full of expensive luxury items, Clever will showcase more affordable options for readers still in school, early in their careers or with limited disposable incomes.
Check it out for yourself at www.architecturaldigest.com/clever
